marketing consulting for small to medium-sized businesses

A bit about JuliAnne Murphy (the marketing professional)...

As a marketing professional and executive in corporate America (and abroad) for 20+ years, I worked in a number of industries: banking, telecommunications, government, sports, construction, real estate development and many start-ups. Since 2014, I've endeavored a number of my own businesses as an entrepreneur and consulted with businesses, large and small. 

My background includes serving in huge corporations and on the flip side, being the only person working in starting a small business. I've gleaned much from every experience, as each has its distinct advantages and challenges.

My career has taken me lots of places; I've been blessed to work in a number of states in the U.S., in addition to spending more than 10 years in the Republic of Panama and Costa Rica in Central America. As such, in addition to my native English, I speak Spanish.

For more specifics about my previous career marketing world-class landmark places in real estate development, take a look at my LinkedIn profile.

Marketing Consulting for Small to Mid-Sized Businesses

My focus in my marketing consulting is helping small to mid-sized companies to understand and leverage their communications to help them attract, gain and retain customers. (That is the baseline for what "marketing" means and how it translates to the bottom line.) 

Small to mid-sized businesses are most likely to fail because: 

- They are so busy "in the weeds", running their business that they have no time to market, 

- They know they have "the" product or service but have no idea how to reach their customers effectively, and/or  

- They know they need to market but don't have current knowledge on how to market online and do it effectively.

Sound familiar?

Let's face it: all most business owners want when it comes to marketing is straight-forward advice and a plan that helps them reach their customers and sell their products. Wouldn't you agree?

Good news, I can help!

Common services I help my clients with include:

• Communications analysis - where are you (your product/service) in the market? what are you doing now that is working or not working? what are market "norms" your industry in terms of getting the word out to potential customers? what methods are available to you? 

• Marketing strategy - using the above analysis and in-depth research about your marketplace, your audience, and your company to specifically define your target customers and the aspects of your products which set them apart from your competitors

• Branding - helping customers create a unique company/product brand including vision, naming, reputation, logo and how to carry that through to all areas of representing themselves effectively in the marketplace

• Marketing planning - normally done in conjunction with marketing strategy, a marketing plan includes specific recommendations on how and where to reach your customers (and what is NOT recommended or would be a waste of time/effort/money), including a realistic timeline for these efforts and a pragmatic budget 

• Digital/Online marketing education & training - helping you understand the value of having your business represented appropriately online, and how to get those messages and graphics in the right places, with the right tone and in front of the right people so that you get more sales

• Video marketing - working one-on-one with you to design videos that will be meaningful to your market - or coaching you so that your live videos are appropriate, professional and targeted to produce results 

• Executive communications - personal coaching with individuals hoping to achieve more fluid, sophisticated communication that supports their business goals - such as overcoming conflict, negotiating, reaching that next step in their career, acing interviews, making confident presentations, becoming a market influencer, taking their company public or procuring funding

Marketing Consulting that Works for Your Business

Every company is different, which means that your business requires more than a cookie cutter solution. I bring a wealth of marketing and communications strategies to the table - big and small - online and offline - t0 find a method and plan that works for you.

I work with you, the business owner or executive, personally - to get results and get them fast, in a way that doesn't break the bank.

Ready for a fresh, pragmatic approach to your business marketing so that you get where you want to go? 

Let's talk.